Saudi Arabia’s market is experiencing unprecedented growth, offering exciting prospects for international brands, particularly in hospitality, F&B, luxury, design, and agrifood sectors. The Kingdom plans to invest over $550 billion in new travel destinations by 2030, positioning itself as the world’s largest investor in tourism, with 150 million annual visitors expected by 2030. Yet, entering […]

Expanding into new markets presents a plethora of opportunities for businesses, but it also comes with significant challenges, particularly in recruiting the right talent. As companies eye the Saudi Arabian market, understanding the intricacies of local recruitment becomes paramount. Understanding the Market In recent years, Saudi Arabia has emerged as a focal point for economic […]

Artemis Business Care had the privilege of being invited by Longines (Swatch Group) to the Saudi Cup 2025. We would like to extend our deepest thanks to them for this kind invitation. The Saudi Cup 2025, the world’s richest horse race with a staggering $20 million purse, took place on 22nd February 2025, at King […]

Artemis Business Care participated in the first Saudi French “Art de vivre” Networking Event, organized by the Saudi French Business Council (CAFS). This event brought more than 100 professionals from the hospitality, design, luxury, culture and tourism sectors operating in Saudi Arabia.

Artemis Business Care visited the Saudi Travel Market (STM) 2025 taking place from 10 to 12 February 2025, in Riyadh. This premier travel and tourism trade show serves as a vital networking hub, connecting tourism professionals from around the world. It aims to reshape the landscape of the travel and tourism industry in Saudi Arabia, […]

In a world where financial technology is rapidly reshaping global economies, Saudi Arabia is positioning itself to become the Middle East’s premier financial hub. The Kingdom’s ambitious Saudi Vision 2030 plan, aimed at diversifying the economy and modernizing the financial sector, is opening doors for international collaboration, particularly with French FinTech companies known for their […]

Every economist warned against it. The Wall Street Journal deemed it “idiotic.” The EU calls it “unnecessary and stupid”. Yet, in a move that has sent shockwaves through global markets, President Trump has announced its intention to impose increased tariffs on European Union imports. Following similar measures against China, Canada, and Mexico, the EU now […]

PARTIE 4 – DEVELOPPER UNE PRESENCE LOCALE Vous avez enfin déterminé la forme sous laquelle vous allez étendre vos activités sur votre nouveau marché. Vous êtes prêt ! Enfin, presque… Il est crucial de ne pas se précipiter. Plusieurs étapes restent à préparer pour garantir le succès de votre développement international. Construire une Infrastructure Locale […]

PARTIE 3 – CHOISIR LE BON MODELE Vous avez défini vos objectifs et exploré en détail le marché cible. La prochaine étape cruciale est de choisir le modèle d’expansion le mieux adapté à votre entreprise pour pénétrer ce nouveau marché. Le choix du modèle d’expansion peut déterminer le succès ou l’échec de votre entreprise sur […]

PARTIE 2 – CONNAITRE LE MARCHÉ CIBLÉ Dans le premier article de cette série, j’ai expliqué que la première étape vitale dans la conception de votre stratégie de développement international était la définition de vos objectifs. L’étape suivante, tout aussi cruciale, est celle de l’exploration approfondie du marché sur lequel vous prévoyez de vous implanter. […]

PARTIE 1 – DEFINIR VOS OBJECTIFS S’il est une chose que mes 25 ans d’expérience dans le développement à l’international m’ont appris, c’est qu’il est parfois « urgent d’attendre ». Il est vital de ralentir et de prendre le temps de la réflexion afin de poser les bases solides d’une croissance réussie. Cela semble plus […]

Since 2016, Saudi Arabia has embarked on a transformative journey, reshaping its social and economic landscape. Central to this evolution is the ambitious Saudi Vision 2030 initiative, which aims to diversify the economy and promote social reforms, including significant strides in women’s rights and gender dynamics. Even if challenges remain, these reforms have resulted, in […]