Artemis Business Care visited the Saudi Food Show 2025, on 12 May at the Riyadh Front Exhibition & Conference Center. As the Kingdom’s largest and most influential food and beverage (F&B) trade exhibition, Saudifood 2025 brought together more than 1,300 global exhibitors and showcased over 100,000 cutting-edge F&B innovations, making this year’s edition the most dynamic and diverse to date.

The Saudi Food Show is recognized as the leading platform for F&B industry players in the region. The 2025 edition featured new country pavilions, including debuts from Germany, Spain, and Russia, alongside established participants from Turkey, India, the USA, Italy, and China.

Artemis Business Care also visited the French “Choose France” pavilion set up by Business France, and connected with French companies exhibiting at the event. We also visited pavilions from other European and Western countries to exchange about opportunities on the Saudi market.

A highlight of the event was the Saudi Food Summit, where global F&B leaders, policymakers, and innovators shared insights on the transformation of Saudi Arabia’s food industry and its alignment with Vision 2030. High-level ministerial panels explored topics such as economic diversification, food security, investment opportunities, and sustainability, reinforcing Saudi Arabia’s emergence as a global hub for food innovation and trade.

The Saudi food market is experiencing robust growth, with the food and beverage sector expected to reach USD 28.76 billion by 2030, driven by a young, urban population, rising incomes, and a strong appetite for convenience and diverse culinary experiences. This dynamic environment offers international brands significant opportunities, as consumers increasingly seek global flavors, premium products, and innovative dining concepts, especially in major cities like Riyadh and Jeddah. Additionally, government support, ongoing investments, and the integration of international cuisines with local tastes create a fertile landscape for foreign brands to expand and thrive in Saudi Arabia’s evolving food industry.

If you are looking to develop your business in Saudi Arabia’s fast-evolving F&B sector, don’t hesitate to contact Artemis Business Care. We are your trusted local partner, ready to help you navigate opportunities, build relationships, and achieve success in the Kingdom.