Artemis Business Care met with French and European exhibitors, as well as Saudi decision makers at the Sirha Arabia 2024, which took place between 1st and 3rd October 2024, in Riyadh, Saudi Arabia.

These exhibitors showcased and represented the know-how, heritage and excellence of French and European companies in the food sector.

Organised by GL Events, in collaboration with the Saudi Culinary Arts Commission and the support of Saudi Conventions & Exhibitions General Authority, Sirha Arabia was the Saudi extention of Sirha Lyon, the leading Food Service event in the world in Lyon (France), and brought together 300 exhibitors and brands from food products, equipment, bakery, pastry and coffee industries.