Artemis Business Care attended the Saudi Event Show (17-18 September 2025) at The Arena, Riyadh, the Kingdom’s leading exhibition for events, entertainment, and MICE industry professionals. This premier gathering brought together 5,000+ event industry professionals and 100+ innovative exhibitors and suppliers from across the region, featuring 30+ free seminars with 40+ regional and global expert speakers delivering over 15 hours of educational content.

The Saudi Event Show reflects the Kingdom’s extraordinary transformation in the events landscape, driven by Vision 2030’s ambitious diversification strategy. The Saudi Arabian event management market is valued at $2.59 billion in 2025 and projected to reach $3.67 billion by 2030, representing a 7.22% CAGR. The MICE sector specifically is experiencing dramatic expansion, with market valuations expected to surge to $6.19 billion by 2030, reflecting an impressive 10.93% CAGR.

The events industry overall is projected to skyrocket from $6.1 billion in 2021 to $17.6 billion by 2031, while the Kingdom successfully hosted approximately 17,000 events in 2023, attracting over 20 million visitors. Corporate events dominate the market at 59.16% of revenue, driven by localization mandates, while exhibitions and conferences represent the fastest-growing segment at 14.32% annually.