Artemis Business Care participated in the Tech & Digital Networking Event organized by the Saudi French Business Council (CAFS) at the French Residence, on 19th May, in the presence of H.E. Mr. Patrick Maisonnave, Ambassador of France to Saudi Arabia, and Dr. Mohamed Ben Laden, President of the CAFS. This event brought together 100 Saudi […]

Artemis Business Care visited the Saudi Food Show 2025, on 12 May at the Riyadh Front Exhibition & Conference Center. As the Kingdom’s largest and most influential food and beverage (F&B) trade exhibition, Saudifood 2025 brought together more than 1,300 global exhibitors and showcased over 100,000 cutting-edge F&B innovations, making this year’s edition the most […]

As a member of the European Chamber of Commerce in Saudi Arabia (ECCKSA)Artemis Business Care had the privilege of being invited by the EU Delegation in Riyadh to celebrate the Europe Day at the Residence of the European Ambassador.

PART 3 – THE IMPORTANCE OF PERSONAL RELATIONSHIP IN THE MIDDLE EAST AND IN ASIAN CULTURES As I explained in Parts 1 and 2, recent neurological studies all emphasize the vital role played by in-person interaction to build trust and empathy, including in business partnerships. This is due to the importance of nonverbal cues in […]

Artemis Business Care was invited by Mr. Hussam Al Nassan, Founder of Maestro Academy, to attend the certification ceremony at the end of the 3-day pastry workshop with Chef Emmanuele Forcone, the acclaimed Italian pastry chef winner of the prestigious Coupe du Monde de la Pâtisserie (Pastry World Cup). This event was an incredible tasting […]

Artemis Business Care participated in the meeting organised by the Saudi French Business Council (CAFS), at the Federation of Saudi Chambers, for the delegation of French companies in the Wellness & Beauty organised by Business France during Beautyworld Saudi Arabia 2025. This event gave way to the presentations of the Saudi legal framework for foreign […]

Artemis Business Care visited Beautyworld Riyadh 2025, held from 21 to 23 April 2025 at the Riyadh International Convention and Exhibition Center, in Saudi Arabia. The event brought together over 400 exhibitors from more than 40 countries, making it the largest beauty and wellness trade fair in Saudi Arabia to date. With an expected attendance […]

Artemis Business Care visited the SaudiFood Manufacturing 2025 taking place from 13 to 15 April 2025, in Riyadh. The trade show featured over 550 exhibitors from more than 70 countries, attracting upwards of 25,000 visitors, including leading industry professionals, global experts, and key decision-makers. Business France‘s Choose France pavilion brought together 12 French companies offering […]

Artemis Business Care participated in the Hotel & Hospitality Expo Riyadh 2025. The first edition of this trade show, brought together more than 120 exhibitors and 6,000 professional decision-makers from the Saudi hospitality industry. The quality of the meetings definitively proved that Saudi Arabia is today’s leading market for European brands serving hotels and restaurants, […]

Artemis Business Care‘s client, the prestigious French linen brand Garnier Thiébaut, exhibited at the Hotel & Hospitality Expo Riyadh 2025, in partnership with AlSaif Horeca, Chalhoub Group, and other luxury French brands, such as Bernardaud, Christofle and Forge de Laguiole. Garnier Thiébaut was represented by Mr. Nikita Mulard and Mrs. Yuko Dumolard. We would like […]

PART 2 – BASIC NEUROLOGY AND HOW TO APPLY IT TO INTERNATIONAL BUSINESS DEVELOPMENT In part 1, I explained that digital communication will never completely replace face-to-face human interactions, especially when it comes to building trust and cross-cultural understanding with your prospects and business partners. Indeed, nonverbal cues and context play a vital part in […]

PART 1 – WHY REMOTE ONLINE RELATIONS FALL SHORT At a time when the economy seems to be dominated by technology, and while the effects of the pandemic can still be felt through remote working, online meetings, webinars, and other dematerialised processes, it may be easy to forget that partnerships are not made between entities […]